Ghana midfielder Michael Essien has premiered his advertisement for one of the leading start-ups in Indonesia with the former Chelsea ace expected to make speculated $250,000 for his effort for the thriving company Gojek.
The appearance of the former Chelsea and Real Madrid star in the advert is set to catapult Gojek to global prominence thanks to image on the international football stage.
Following Essien’s heroics for one of the top clubs in Indonesia, Gojek, a hyperlocal transport, logistics and payments start-up will also be boosted in its target market of Indonesia.
The advert is likely to earn the Ghanaian close to $250,000 with further activation planned for the Persib star.
In the ad, Essien tells about his life since moving to Persib. In a new environment, he admitted to being helped by the service of Gojek.
Various services provided by Gojek are used by Essien – from Go-Ride, Go-Pay, Go-Food, to Go-Clean. And at the end, the ad, Essien scored a goal.
Credit; Ghanasoccernet
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