Doha: SriLankan Airlines will be the Official Airline Partner of the forthcoming So Sri Lanka Ironman 70.3 event scheduled to take place in Colombo on February 24.
The event is one of the largest participation sports platforms in the world and is expected to be a gruelling contest with a 1.9 kilometer swim course followed by a 90.1 kilometer bike course and ending in a 21.1 kilometer run course.
Annually over 250,000 athletes participate representing more than 200 countries at 130 events globally and the numbers have been growing since the event’s inception 39 years ago. Last year’s event attracted over 2,000 sportsmen, accompanied by accompanying sports travelers, their families and friends.
In addition, a vast entourage of media also attended the event from around the world and in addition to covering the event, enjoyed a uniquely Sri Lankan experience. SriLankan Airlines also aligns with the concept of health and wellness by embracing an active life style.
SriLankan Airlines participation as the Official Airline Partner of the event is designed to promote Sri Lankan as a preferred host venue for international sporting events and by positioning Colombo as the destination of choice for iconic sporting events.
“SriLankan Airlines is privileged to be part of So Sri Lanka Ironman 70.3 which we envisage to be an ideal platform to promote destination Sri Lanka among discerning travelers. This also complements our endeavor of promoting environmentally friendly events where the country’s natural terrain is used as the venue, Touring athletes will also get an opportunity to enjoy the picturesque beauty of the country,” said Saminda Perera marketing manager of Sri Lankan Airlines.
Source: thepeninsulaqatar.com