Juventus-Napoli will be played on January 20, 2021 at the
“Mapei Stadium – Città del Tricolore” in Reggio Emilia
Lega Serie A and Sony Interactive Entertainment Italy announce that they have reached an important partnership agreement on the occasion of the 2020 Italian Supercup, which will see - at the "Mapei Stadium - Città del Tricolore" in Reggio Emilia on January 20, 2021 - Juventus, first in Serie A TIM last season, challenge Napoli, winner of the last edition of the Coppa Italia Coca-Cola.
PlayStation®5 will be title sponsor of the competition, which therefore takes on the name of PS5 Supercup.
Thanks to this partnership, the international development path undertaken by Lega Serie A continues and the link between the world of football and Playstation 5, a global brand that has always been a symbol of entertainment, innovation and inclusion, is consolidated. A partnership path that began with the birth of the new eSports eSerie A TIM, competition of which Playstation 4 is the Main Partner and exclusive console, and which is strengthened with the PS5 Supercup. The initiatives to engage the public at home through gaming, social and digital platforms will be unveiled in the coming weeks, so as to ensure a all-round experience for fans before, during and after the PS5 Supercup match.
"We express great satisfaction for having reached this agreement with Sony Interactive Entertainment Italia - declared Luigi De Siervo, CEO of Lega Serie A -, a brand known all over the world with which we share important values and a vision constantly aimed at the future and the new generations. The agreement with PlayStation 5 confirms the growth of the international image of the Serie A brand. The PS5 Supercup will be a great event capable of creating enthusiasm, emotions and engagement not only during the match, but also thanks to the many communication and marketing initiatives that will allow us to involve even the younger generations with ad hoc content.”
“We are proud to be able to collaborate with an exceptional partner such as Lega Serie A, said Marco Saletta, General Manager of SIE Italy. The growth of the videogame medium in Italy is constantly increasing, and we strongly believe that collaborations of this caliber can concretely contribute to nurturing knowledge and development. Football is undoubtedly the most followed sport in our country and the Italian Super Cup symbolizes one of the most coveted trophies of the season. This is why we believe that the PS5 Supercup represents a unique opportunity to celebrate PlayStation 5, our next generation console.”
Source: legaseriea.it